In a recent session I learnt how to Harvard reference. Here are some of the notes I took,
- Author(date) 'title' Place, Publisher
- Surname.Initial.
- 'Quote' (Surname,date: page number)
- [Internet] Available from <URL> [access date]
- (n.d) - No Date
- Anon- Anonymous/ No author
- Alphabetised by surname
1. A paragraph that shows the ability to triangulate between four texts.
'Most graphic Design produced within the context of advertising is inherently representative' Experimental Jetset (2001). A key point that has been raised within graphic design and advertising is the idea that designers are no longer enjoying there work due to large company and brand advertisements. The First things first manifesto was wrote by Ken Garland in 1964 stating that 'We do not avocet the abolition of high pressure consumer advertising' he listed all the designers who agreed with his manifesto maybe hoping that the issue could so day be resolved however in 2000 the manifesto was renewed by Adbusters 'Many of us have grown increasingly uncomfortable with this view of design' This showed that Graphic Designers of modern day are still feeling how they felt in the 60's if anything design is still being consumed main through advertisements by large committees. 'The struggle between individuals with jagged passion in their work and todays faceless corporate committees' Tibor Kalman (1998)
2. A paragraph that shows a close analysis of an image which relates to one of these texts.
Advertisements for large companies have taken away designers ability to create and put their passion into there work. Advertisements such as this poster for mcdonalds is in a style that has always been the same and can not change as its purpose it to be known and to sell. It shows the same Logo, in its same colours taking up a big amount of the page, promoting its similar food. Even its slogan and font does not change and its theme of colours.
3. A paragraph that shows evaluation of one of the texts.
Fuck Committees Tibor Kalman (1998) states how designers are less able to be creative and put there passions into their work due to advertisements for corporal companies. It claims about how design is not loved or hated and lets us understand how designers are feeling due to this usableness to have independence and change culture.
4. A paragraph that shows your ability to paraphrase/summarise one of the texts.
First things First Adbusters (2000) states that many designers have become uncomfortable with the new view of design and how designers now put their efforts into advertisements, marketing and brand development which is supporting commercial messages rather than there own. Overall the text talks about the idea of consumerism and how the renewal the the initial manifesto published in 1964 may help this issue be taken more to heart without any more time passing.