Defining the brief - Study Task 03

Thinking of a research topic that I will enjoy researching and writing about.

• Protest Posters
• Themes- Society/Politics/Culture - Public Awareness/ Print making.
• What is there to study? - Many different past protest that uses posters on paper and material, leaflets and online.
• E.g Miners Strike, Student Protests, Suffragette Strikes.
• Look at the differences between types of protests and who they are aimed at with design choices. If there is on screen design.

Defining the design problem

• I can pick a current event and design protest posters  to help there campaign
• Current Events - Brexit, NHS Nurses etc.
• Mandatory requirements, Must be easy to reproduce, must include catchy slogan/tag line, must portray strong message that is easy to understand.
• Large Target Audience. (Media,Politicians)

I can look at 

• Protest Graphics in the 21st century (website)
• Visual Impact by Liz McQuiston
• Graphic Agitation by  Liz McQuiston
• In Loving memory of work

Jameson and Hutcheon - Pastiche - Study Task 02

Fredrick Jameson
Idiosyncratic - Unusual or individual
Stupendous Proliferation - Amazing Increase
What is it about ?
Pastiche- 'Pastiche is like a parody, the imitation of a peculiar unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language.'
Parody - ' Ulterior motives' Comedic viewpoint
He like to challenge
Extracting signs from their originated place in time... and ultimately their meaning
Example - Postmodern architecture

Linda Hutcheon
'It takes the form of self-conscious, self contradictory, self undermining statement.''
'Ironic re-readigng of the past'
Parody-Repetition with critical difference
Parody + Pastiche are the same

My Opinion
I agree with Linda Hutcheon on that Pastiche and Parody is important and does look at the past. I disagree that Jameson rejects it and says that it is wrong.

Fredrick Jameson has a strong opinion on parody and pastiche stating that 'Pastiche is like a parody, the imitation of a peculiar unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language.'(Jameson) he likes to challenge capitalists with his views. a good example of pastiche resonantly is the Netflix show stranger things that became very popular due to its title sequence which brought a sense of nostalgia from the 1980s. Contradicting Jameson is Linda Hutcheon who thinks that he is narrow-minded for thinking that pastiche is a bad thing on the past. She says that parody and pastiche are the same and thinks that parody is positive as it is a 'Ironic re-reading of the past' (Hutcheon) a good example of this is stranger and stranger product designers which take influence from victorian culture and let us see what packaging and production was like from the past.

Triangulating Texts - Study Task 01

Reading 3 Texts I made these notes.

Primary Text
L Mulvey Women as Image, man as bearer of the look
Mulvey is a feminist film theorist

• Males are Active, females are Passive
• A women preforms within a narrative, the gaze of a spectator.
• focuses on heterosexual desire
• Women don't have a penis, This makes them seem like less of a person
• 'The Male Gaze' 

J Storey Cine Psychoanalysis

Storey is a author and academic. He has a neutral opinion on Mulveys opinion.

• He simplifies what Mulvey says and helps highlight information
• He talks about how Mulvey invites Scopophilia and promotes Narcissism.
• Popular cinema is structured around moments: Moments of narrative and moments of spectator
•  Both sexes play to the male desire 

R Dyer Stars and Spectators

Dyer is an author and academic who disagrees with Mulvey

• Mulvey does not take into account that people who watch are not just heterosexual men 
• Men can also be objectified

Laura Mulvey writes about the Male Gaze talking about the focus on Heterosexual desire in cinema. She states that 'A women preforms within a narrative, the gaze of the spectator and that of the male characters in the film are neatly combined without breaking narrative verisimilitude.'(Mulvey) John Storey helps highlight Mulvey's idea that cinema invites Scopophilia and promotes Narcissism. 'Popular cinema is structured around two moments: Moments of narrative and moments of spectator'(Storey) In cinema Mulvey talks about the audience being heterosexual males however Richard Dyer argues her claims stating that Mulvey does not take into account all the audience and men to can also be objectified. 'Richard Dyer explores a similar disavowed of the look by highlighting how male pinups appear in the image to be looking in ways which suggest they are not erotic object.'(Dyer)