I learned the meanings of visual syntax and visual semantics and we also went over semiotics which i have looked at before in my Alevel media course. A good example which was given was the Apple symbol.
Sign- It is a sign for apple products
Signifier- It signifies quality, innovation, creativity, design and lifestyle.
I the next few weeks I wish to become more well known with the terminology I learnt in this lecture such as Visual synecdoche which is a term applied when a part is used to represent the whole. The main subject is simply substituted for something that is inherently connected to it. I also now know the terms for visual metonym and visual metaphor. The lecture was ended on the quote, 'Work the metaphor. Every object has the capacity to stand for something other than what is apparent. work on what it stands for' Incomplete Manifesto for growth-Bruemau.
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