Penguins Colour Coding
Orange - Fiction
Green - Crime
Pink - Travel and Adventure
Red - Plays
Blue - Biography
Yellow - Miscellaneous
The use of colour is important in that it makes the audience have a certain emotional response. Looking into the symbolism and connotations of colour you can see why Penguin made these tactical decisions into the application of colour.
Red is know as a colour of intensity which is fitting to the strong emotion put across in plays. Red is also used within theatres for stage curtains and carpets etc.
The main colour of Penguin is Orange, this colour is known for many things such as warmth, enthusiasm, but also according to the colour wheel is the colour of success.
The Penguin Marber Grid was designed for Penguin covers in 1962 by Romek Barber. The grid showed that the top third of the covers should include text and the Bottom two thirds image. This was a big turning point for penguin as before this point the layouts would all focus highly on text rather than image. From the 70s to current day it is now unusual to see a cover which does not include some kind of image.
I want to use the grid within my cover designs to stay consistent.
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