Spending a lot of time in bookshops I found that people tend to pick up books they are not even interested in just to feel them and run there fingers over the different textures and levels. Therefore I wanted my designs to feel more tactile. Due to my subtle hint to technology within my designs I wanted to enhance the theme with touch. The lighter colour on my covers which is the boarders, lines and background numbers, would be raised and in a shiney stock to separate it from the other darker colours. The rest of the design will be lower and a matt shock.
When putting my designs together I feel like the gradual colour changes works well and I really like the mix of blues and reds within my designs. Putting the designs in a flat layout helps me to better see how my front, back and spine covers work together.
I showed my designs to a 13 year old who is not a big fan of reading and she said,
'I love the colours of the covers, I am drawn to the big numbers because it helps me know what order to read the books, I don't usually take notice of who made the books but I cant help but look at the penguin on the cover.'
Even getting only a small amount of feedback from a younger audience at this stage helped because I was able to see that I was successfully promoting Penguin as a brand helping them to be more noticed by the upcoming generations rather than just the older generations.
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