Research into Penguin.

Sir Allen Lane began the Penguin Publishing Company in the 1930s. His idea was to be able to  publish luxurious books affordably. Edward Young was the designer who worked alongside lane in creating the original layouts, type choices and logo design.

Jan Tschichold also made a huge impact on Penguin Book Design and design in general bringing his way of looking at the design to the company in the 40s and 50s.


The Penguin logo itself has been redesigned numinous times with its last redesign being created by Angus Hyland from Pentagram.









What I would like to touch upon within my essay,

• Why did Penguin choose the specific colours in its original colour coded genres
• How did Penguin cater to its audiences (classes, Economic status) 
• How did Penguin create such successful layouts for its collections
• What different modernist changes did the covers make to keep them relevent?