Thursday, January 11, 2018

Practical Idea

The original reason I wanted to write about penguin and its covers was because I am fascinated by how penguin are able to have an audience that will buy a book with the same content numinous times just because the cover is different or it is part of a collection. My favourite Penguin book designer is Coralie Bickford Smith and she has created multiple Classic Collections including many different designs of the same books.



Within my practical I want to play on this by creating a collection of an already famous book. I am going to use my favourite book, The Book Thief.


I want to be ironic and play on the idea of a collection being a set of books that look nice together on a shelf that people collect by making the collection one book. Every book will include a few chapters of the story so in order to read the whole story you will need to buy the full collection. I feel this is a clever marketing tool that will also make the audience feel good as it looks visually pleasing to have a full collection on a shelf. 


Todays culture shows a raise in technology. Some people do not take the time to read because in their spare time they choose to use technology such as phones and tablets, I want to bring a hint of digital technology to my design so it is more similar to the audience giving an old WW2 story a modern day feel.



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