Throughout the creation of my practical project I have taken inspiration from what I learnt about Penguin and its history. I found that Penguin’s most popular series/collections were made with consistent cover layouts that used grids; in order to achieve this I used the Marber Ratio grid that I analysed within my essay to help place my title and author making it easy to read. I also kept my spine, back and front layouts the same leaving them easy to recognise as a collection. I also did a lot of research into how Penguin used colour within their designs to help connote certain feelings and stories. This helped inform how I could use colour to symbolise certain aspects of the books’ storylines while making the colours visually work well together. Another part of my essay looked into how Penguin modernise their classic designs by using current designers and looking into the cultural values and audience at the time. When looking at my audience and current time I see us now in 2017/18 as being in the era of technological advancements and that generations are using phones and tablets more than ever before. But even with this knowledge I did not create an ebook design or something digital as I researched into the statistics of how Penguin are still able to have raising printed sales whereas their ebooks sales are on a decrease and this is due to their successful designs that can only be achieved through a print platform. All of this knowledge helped me to be influenced by technology in my designs therefore visually being more appealing to the audience. To conclude, my practical work would not have been as successful if it hadn’t have been informed by my essay and research into Penguin as a brand and its successes.
No comments:
Post a Comment