Looking into my Final Collection designs I am pleased within the overall theme and constituency. My idea of having a collection made up of one story is unique and I feel would work well within the book community encouraging the audience to want to collected and read more. I feel it was important within my designs to have the penguin image on the side link the books together as it is visually appealing to make the collection work as one while on a shelf. I took inspiration from previous successful collections from Penguin designers but I choose to create a series with a more strict audience and purpose which was I bring a essence of Technology to classic WW2 book. Therefore bring in a new audience to the Penguin brand. Through my essay I learnt that it is important to have the knowledge of what is modern and hone in on the cultural values of the audience like Penguin has done in the past.
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