Friday, January 12, 2018

Spine Development

 When I began designing the spines I went with a normal layout of book title and author facing to the left featuring the number of the book and penguin logo on each. When I placed the spines together as  if they were sitting on a shelf I liked the gradient and how they flowed well together however I did not like the repetitiveness. It made it look busy and unnecessary having the same information multiple times together. I began experimenting with having the text just once but only readable when the books are all together. It worked better but still didn't look as interesting as I wanted therefore I thought I should get some feedback from other designers. After discussing my problem they felt it was not important to include the title or author on the spines as that information is really only necessary on the cover. I decided that since the covers are promoting the story and what is in the chapters so the spines can promote the series as a collection. Therefore my final spine design when all put together shows the penguin logo and spells out generation. This leaves a more simplistic look but also symbolic promoting penguin as a brand. It is also fun as when the spines are separate it leaves an abstract pattern that only forms the image when they are all together.



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